Mystery Shopping Network Grows

IMSA, the International Mystery Shopping Alliance, has added another member this week. Hoed Mystery Shopping is one of the leading agencies in the field in Australia and New Zealand.

The Alliance's network of individually recruited and trained mystery shoppers already has over 500,000 active mystery shoppers conducting in excess of 1 million visits each year.

IMSA President Byron McCann welcomed the addition of a new region: 'Global brands require global coverage and we're delighted that Hoed has joined our network providing global coverage throughout Europe, the Americas and now Australasia'. Hoed MD Tim Burton-Taylor said his company was excited to be joining: 'The IMSA quality standards ensure that we can now confidently provide international coverage to local companies with global aspirations'.

Hoed is already a member of the international trade body, the Mystery Shopping Providers Association (www.mysteryshop.org ) and the Australian associations the AMSRS and AMRO.

All IMSA members sign up to agreed quality and reporting standards. Projects are locally run but centrally managed to give clients economies of scale 'without compromising on in-depth local knowledge'.

IMSA is on the web at www.theimsa.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.