Custom Panel Partnership

Survey Sampling International is to work with panel management software supplier Vision Critical to build 'next generation' custom Internet research panels.

Vision Critical will provide custom panel recruiting services to SSI, to simplify the building of custom panels for researchers and end-clients. SSI will work with clients of both companies to help build out custom panels which require an ongoing technology management solution.

In addition to Panel+, Vision Critical's software tools include 3D virtual reality shopping solutions and interactive simulations for testing print materials. The company has doubled its revenue over the past year, which indicates strong demand for research which is 'client-specific, client-managed, and client-owned' according to the announcement.

Chris De Angelis, VP of Sales for SSI, says Vision Critical's Panel+ will 'help our clients get the most out of their samples by giving them the tools they need to ensure their panels remain active, healthy, and responsive'. Vision Critical CEO Angus Reid talks of a 'whole new world' for MR created by the Internet: 'With a custom research panel, a company can talk to its customers as often as it wants, and as quickly as it needs'.

The companies are online at www.surveysampling.com. and www.visioncritical.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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