New Director for Decision Analyst

US agency Decision Analyst, Inc. has appointed Karen-Marie Eaton as Director of Medical Research. She worked previously in MR positions at pharmaceutical companies Kelly/Waldron and Scott Levin.

Eaton, who will focus on helping pharmaceutical manufacturers leverage research to increase market share and optimize their marketing efforts, has a bachelor's degree in psychology from Howard University and a master's degree in social psychology from the University of Michigan.

Decision Analyst works in ad testing, strategy research, NPD and modelling. In addition to medical and pharmaceutical industries, the firm works for clients in CPG, telecoms and technology, retail and utilities sectors. The company, which also operates the Internet-based American Consumer Opinion(r) Online Panel, is on the web at www.decisionanalyst.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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