ESOMAR On Stage in Cannes
May 10 2005
ESOMAR will be holding its 58th Annual Congress in the glamorous setting of Cannes from 18 - 21 September 2005, with around 1,000 MR and marketing professionals in attendance. This year's theme is 'Making a difference. The impact of powerful research'.
The programme explores how research can make a difference to business and society and for individuals, whether as consumers or citizens.
This year sees the introduction of a 'masterclass' series. There will also more emphasis on networking and welcoming new delegates to their first Congress.
A selection of pre-Congress workshops takes place on Sunday 18 September.
Monday's sessions include:
- Customer focus
- Corporate Social Responsibility and
- Can Advertising Travel?
Agency side speakers range from Derek Leddie, MD of Australia's The Leading Edge to MORI's Brian Gosschalk via Canada's GlobeScan, Japan's JMI, ACNielsen ORG-MARG India and Europe's Ciao and Maritz. Clientside speakers represent companies including Philips and LG Electronics, Heineken International, United Breweries, 20th Century Fox and Unilever Asia.
Tuesday's sessions cover:
- Modelling
- The Role of Research in Democracy
- Research Standards
- Culture and Organisation
- Measuring Beyond Numbers and
- All About Respondents.
Agency speakers are from companies including Harris Interactive, GfK Germany, ACNielsen AMER, UAE, the UK's Millward Brown and Synovate, and Market Decisions, South Africa. From the client side, speakers represent Boeing Commercial Airplanes, The Asia Foundation (Afghanistan) and Cadbury Schweppes.
On Wednesday, sessions are on:
- Product Innovation
- Researching the Unconscious and
- Word of Mouth
They include speakers from American Express, Electrolux, California Institute of Technology and NOP World.
Full programme details, updates and registration are available at
www.esomar.org/congress2005
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
