New VP for Decision Analyst Database Group

Ming-Hong Huang has joined US agency Decision Analyst as VP of its newly created Database Analytic Services Group, announced on DRNO earlier this month.

Before joining Decision Analyst, Huang worked for 15 years as a marketing statistician and statistician consultant in the direct marketing industry, where he specialised in database cleansing and data mining strategy together with modeling, customer profiling, and market segmentation. A native of Taiwan, Huang holds a Master's degree in Psychology from the National Taiwan University, together with a Mathematical Sciences in Psychology PhD from the University of Texas.

Decision Analyst specialises in advertising testing, strategy research, new product development, and advanced modeling. It also runs the five million-strong American Consumer Opinion online panel. The company is online at www.decisionanalyst.com and the new Group was announced on 10th June (www.mrweb.com/drno/news4158.htm ).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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