Millward Brown Names Licensee for Vietnam

Millward Brown has appointed MR company Customer Insights (CI) as its licensee in Vietnam, having worked with its fieldwork team for the last 18 months. The new agreement will allow CI to benefit from Millward Brown's tools and knowledge, and will give Millward Brown access to an increased market in Asia Pacific.

Based in Ho Chi Minh City (Saigon) and with field offices in Ha Noi, Da Nang, Nha Trang, Can Tho and Hai Phong, Customer Insights was established in 2003 and has quickly grown to become one of the leading providers of research-based consulting to brand marketers in Vietnam. Millward Brown has several offices in the Asia Pacific region, including one in Ho Chi Minh City.

Commenting on the appointment, Chaniya ('Apple') Nakalugshana, MD of Millward Brown Thailand, says MB has been working with clients in Vietnam for some time, 'and these clients will benefit greatly from our increased presence there.' Richard Burrage, Director of CI, says clients can expect a combination of his company's local insights and MB's 'unrivalled knowledge in understanding brands and their communications'.

Millward Brown is online at www.millwardbrown.com and CI's site is at www.customerinsights.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.