New Marketing Communications Diploma Launched

The UK-based Chartered Institute of Marketing (CIM) has introduced a new qualification to give non-specialists in business the information they need to manage a broad range of marketing communications and research issues.

The Diploma in Marketing Communications has been developed in alliance with the Communications, Advertising and Marketing Education Foundation. The syllabus consists of four modules: advertising; direct marketing and sales promotion; integrated media and public relations; and a double module that focuses on marketing and consumer behaviour.

'Typically, small businesses find it difficult to employ a devoted marketing professional,' says CIM chief executive Christine Cryne. 'This qualification will give people who are not marketing specialists the confidence they need to manage vital tasks such as briefing a public relations agency, planning an advertising campaign or managing a marketing research project.'

The Chartered Institute of Marketing (CIM), which has 50,000 members in 130 countries, is online at www.cim.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.