According to the annual survey conducted by TNS for Marketing magazine, Britain's most purchased brands are all convenience foods. The highest value categories overall are soft drinks, alcohol, and chocolate, but there are also significant sales increases for healthier brands including Flora, Muller and Danone.
The list has been compiled from the TNS Superpanel 'Retailer Share Track' database which covers 'take home' purchases in five categories: fresh foods, packaged grocery, alcohol, toiletries and healthcare. Superpanel is a sample of 15,000 households around Great Britain, which is representative demographically, and geographically of Great Britain as a whole.
The top branded categories overall paint a picture of a boozy nation. The number one category is soft drinks, worth close to £2.2bn this year, but this is closely followed by wine, valued at £1.9bn; beer and lager, worth £1.8bn; and spirits, worth £1.46bn. Chocolate confectionery rounds off the top five at £1.41bn.
The top ten for individual brands is little changed since last year, though Muller's 14% rise in sales takes it to number five, while the top three brands (Walkers Crisps, Birds Eye, and Kellogs) have all seen a slight drop in sales. Further down the list, sales are up 16% for no.11 Warburtons, 14% for twelfth-ranked Nescafe, 31% for Danone (no. 19) and 20% for Flora (no. 27).
TOP 10 BRANDS IN GREAT BRITAIN | ||||
2004 | 2005 | Brand | 2005 sales (£m) | % change |
1 | 1 | Walkers Crisps | 500-505 | -2 |
2 | 2 | Birds Eye | 495-500 | -3 |
3 | 3 | Kelloggs | 485-490 | -2 |
4 | 4 | Cadburys Chocolate | 480-485 | 0 |
5 | 5 | Muller | 425-430 | 14 |
6 | 6 | Heinz | 425-430 | -2 |
7 | 7 | Coca Cola and Diet Coke | 385-390 | 1 |
8 | 8 | Bernard Matthews | 335-340 | 0 |
9 | 9 | McVities | 330-335 | -3 |
10 | 10 | Stella Artois Lager | 310-315 | 1 |
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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