Arbitron Creates Advisory Council

Arbitron has established a new forum to facilitate collaboration with the advertisers and agencies that use its media and marketing research services. The new Advertiser/Agency Advisory Council will provide insight into advertisers' research needs, and involve advertisers in decision making.

The company says the Council will complement its current work with the 4As Media Research Committee and the ANA Radio Committee, but will also go beyond research issues. In particular, Arbitron hopes to involve advertisers in defining new issues and making decisions relating to the transition to electronic measurement, and in finding new ways to serve the information needs of multicultural and emerging markets.

The first meeting of the council will take place on November 9th and 10th in Washington DC. Owen Charlebois, President of Arbitron's US Media Services, says the company wants 'advertisers and their agencies to be as involved as broadcasters are as we make the transition to electronic measurement'.

The agency and advertiser executives listed below have accepted Arbitron's invitation to participate in the inaugural meetings of the council.

• Jim Elms, Media Director, Barkley Evergreen & Partners
• Linda Jefferson, Media Director, Burrell Advertising
• Vicky Champlin, Director, Media Planning, Busch Media Group
• Mary Barnas, Director, Spot Radio & Spot TV, Carat North America
• Laura Marella, Chief Growth Officer, Casanova Pendrill Publicidad
• Megan Bearden, Manager, Media Information, Coca-Cola North America
• Larry Kelley, Director of Media/Research, Fogarty Klein & Monroe
• Brad Adgate, Research Director, Horizon Media
• Kathy Crawford, President of Local Broadcast, Mindshare
• Phyllis Maguire, Group Media Director, MPG
• Sue Johenning, Director, Local Broadcast Initiative
• Larry Goldstein, VP, Research and Development, PHD USA
• Ken Martin, VP, Group Media Director, PHD Los Angeles
• Kate Sirken (Lynch), Global Research Director, Starcom Worldwide
• Jean Pool, Operations Director, Universal McCann
• John Maher, Director of Planning, US International Media
• Joe Caponigro, Executive Media Director, WestWayne Inc
• Bruce Goerlich, Director of Strategic Resources, Zenith Media Services.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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