Mindwave Launches Web-Based CRM Tool

IT specialist agency Mindwave Research has launched RQM(Relationship Quality Management), a new online customer questionnaire tool. The product delivers real-time feedback about where improvements are needed, and allows clients to make immediate contact with dissatisfied customers.

RQM is designed to help companies find out what customers think of a company's products, price and service, and to provide recommendations about how to improve customer relationships. Mindwave helps clients to develop and manage an online customer survey. Clients can then access constantly updated results, look at results for a specific time period, and measure improvements over time.

The program includes a Red Alert notification for customers who express dissatisfaction. If a dissatisfied customer says they would like to be contacted, RQM automatically sends an email to the client so they can get in touch as soon as possible.

RQM is being managed by Debbie Bosch, who joined the firm as Director of Customer Satisfaction Research and Consulting in May this year. Prior to Mindwave, she worked at TNS Prognostics, and has also led global customer programs for Tandem Computers and Oracle Corporation.

The company, which is based in Austin, Texas, is online at www.mindwaveresearch.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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