Daily Research News Online no. 4535 - First Sponsored Search Figures from Nielsen//NetRatings

First Sponsored Search Figures from Nielsen//NetRatings

September 8 2005

Search-sponsored links to web sites comprised 34% of online ad impressions, according to Nielsen//NetRatings' new Sponsored Search Link survey, based on data for August. The new service incorporates search advertising insight into AdRelevance, the company's online ad intelligence product.

The enhancement allows clients to gain a more complete view of online marketing - allowing market share comparisons of display and sponsored link campaigns. Advertisers, agencies and marketers can access reports that enable them to identify key advertisers, locate sponsored link ad placements, define an advertiser's current online/offline media mix, and classify keywords purchased by industry or advertiser.

The new findings show that eBay placed most sponsored links, featuring more than 15,000 companies - leading to 400m sponsored link impressions - during the week ending August 21st. Shopping.com ranks second with 138 million sponsored link impressions. InterActiveCorp, MyCashNow.com and Yahoo! complete the top five, each comprising less than one percent of sponsored link impressions for the week.

Top 5 Companies Ranked by Sponsored Link Impressions Week ending August 21, 2005
Industry Impressions (000)
eBay, Inc.		378,525
Shopping.com, Inc.		138,307
InterActiveCorp		97,969
MyCashNow.com		93,751
Yahoo! Inc.		90,544

Nearly half of all sponsored links are placed by the retail and web media industries, at 22 and 21% respectively. These are followed by financial services (6%), travel (5%) and business to businees (3%).

The company is online at www.netratings.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.