TNS Healthcare has announced the creation of a Specialty Healthcare Group in North America, backed up by four senior appointments. In line with other recent group restructures, TNS says the move should help 'meet the unique needs of emerging submarkets as the healthcare industry evolves'.
The new Group is aimed at small to mid-size pharmaceutical, biotech, device and diagnostic companies, as well as consulting and advertising agencies, and will base much of its strength on TNS' online 'Jstreet' physician panel. A sister group, the Major Pharma Group, focuses on providing market intelligence to large pharmaceutical companies.
Four appointments provide a framework for the client service team for the new Group:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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