US web analyst WebTrends has announced the details of its 2005 Web Analytics Success Tour, a series of free half-day seminars focused on web analytics best practice. The tour is sponsored in part by web analytics consultancy Stratigent.
WebTrends' seminars, launched in 1999, have been attended by 13,000 professionals in 60 cities worldwide. This year's seminar series is called 'Optimizing Marketing Performance through Web Analytics Best Practices'. It will focus on the fundamentals of web analytics, how to ensure that marketing performance is not undercounted, and will present success stories from different industries.
According to Greg Drew, CEO and President of WebTrends, the seminars are intended to offer 'unparalleled access to the information, resources and expertise companies need to make smarter decisions that drive greater results'.
The seminars will take place in the following cities:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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