Holden Pearmain Launches Qual Division

UK-based agency Holden Pearmain Research has launched a new Qualitative Division, headed by new Director Amanda Simpson. Over the last year, qualitative research has grown to account for 20% of the company's turnover.

Simpson has extensive experience of qualitative research methods both as a practitioner, a commissioner, and as a qualitative research trainer. She began her career as a Marketing Executive at Black & Decker, followed by a move to ethical pharmaceutical sales and then market research at Wyeth Laboratories. She then moved to the agency side, as AD at PHD Research, before joining the freelance qualitative research specialist panel at BMRB's The Qualitative Workshop. For the past ten years, she has run her own independent qualitative consultancy.

David Holden, MD of Holden Pearmain, states that, following Simpson's appointment, the company can now 'offer across the board research solutions covering the very best of qualitative and quantitative disciplines'.

The company is online at www.holdenpearmain.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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