New Survey, Retail Planning and Information Tools
October 21 2005
US survey provider Itracks has released a new web-based reporting system for all its surveys, whether conducted on or offline. Also announcing new products this week are Nunwood, with a new application to facilitate business information sharing, and IRI, which launched a new retail space planning tool.
Itracks reporting system
The new online, on-demand survey reporting system is designed for telephone, online and mixed-mode surveys.
Doug Bates, Itracks Executive VP, says the company 'relied heavily on clients' feedback and requests for online reporting' when designing the new facility. Features include:
- Advanced Filters, allowing multiple filters on more data points, including survey start and complete times and survey status. The memory function means filters show consistently in all reporting sections.
- Open-end filtering, allowing clients to filter by particular words using Boolean operators, to assist with verbatim coding and analysis.
- Charts and Graphs that can be easily saved to Word or PowerPoint.
Itracks has offered on-demand, online reporting for online surveys since 1996. The company's web site is at
www.itracks.comNunwood's Fizz shakes up information managementUK-based Nunwood Consulting has introduced Fizz - a searchable information management service - to help big businesses disseminate information to key decision-makers. The new system is a follow-up to Nunwood's Knowledge Systems tool.
Fizz provides a centralised information portal, containing data from across a business - from internal marketing documents to external information about competitor data or customer profiles.
All information fed into the system is available to designated employees, and can be accessed via a 'Google-esque' search. Fizz gives all keywords and phrases a relevance value, so searches provide a list of documents in order of relevance. The tool also offers relevant links between documents with related content.
Businesses can personalise the tool so it resembles their own intranet pages, and individuals can create their own zones, with quick access to favourite and recently viewed documents.
According to Luke Allen, Nunwood's MD of Knowledge Systems, 'today's companies are drowning in information, but starved of knowledge'. He believes that, with Fizz, 'this lack of knowledge will quickly become a thing of the past'.
Nunwood is online at
www.nunwood.co.uk IRI tool plans shelf spaceUS-based Information Resources, Inc (IRI) has released a new retail space-planning tool, known as the Apollo Designer Workstation.
The desktop product combines assortment, capacity and merchandising information to generate planograms that 'put the right products in the right place on the shelf - with enough inventory to ensure adequate stock between deliveries'.
The company states that addressing space planning at the regional level is no longer adequate, since store-level factors such as the income, education and ethnicity of customers drive purchasing habits.
Bill Nowacki, President of IRI's Business Process Solutions Group says that, until now, building planograms for stores has been largely a manual process. Speaking of the new tool's benefits, he said: 'When you make it easy for consumers to find what they need, you put yourself in position to win at the shelf, and as a result, grow revenue, profit and share'.
More details are at
www.infores.com/public/us/productsolutions/product_spotlight.htm.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
