iKnowtion Expands Behavioral Sciences Team

US marketing and analytic consultancy iKnowtion has appointed Nichole Yim and Christopher Anzellotti as Marketing Analysts in its Behavioral Sciences team.

Yim has five years of customer research experience, specialising in financial services, technology and insurance. Most recently she was Senior Consultant at Abt Associates, where she managed various market segmentation studies. She is working towards a Doctorate in Public Policy at the University of Massachusetts.

Anzellotti has more than five years' experience in marketing measurement and data analysis, having worked most recently at Epsilon and Digitas.

iKnowtion provides insights into the automotive, financial services, retail and consumer goods industries. Founded in 1999, the company is based in Burlington, Massachusetts, and is online at www.iknowtion.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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