Doxus Hires Ex-Harris and SPSS Methodologist

US-based technology and finance research specialist Doxus has appointed Dr Steven Struhl as head of its Marketing Sciences and Methodology team. Struhl was previously Senior Methodologist at Harris Interactive, and Director of Market Research at SPSS.

At Harris Interactive (formerly Total Research), Struhl was in charge of advanced analytics for IT, medical technology, pharmaceuticals and healthcare. At SPSS, he helped to develop new statistical software.

Struhl wrote the book 'Market Segmentation', and has also written articles on multivariate analysis, computer software, and psychology. He holds an MBA from the University of Chicago, and a doctorate in psychology from the Chicago School of Professional Psychology.

Theo Downes-Le Guin, a Principal at Doxus says there are 'very few people in the commercial research industry worldwide who have the intersection of skills and experience that Steven Struhl offers'.

Doxus, which provides research-based marketing and product strategy to technology and financial services companies, is online at www.doxus.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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