DVD Captures BBC Viewer Research

The UK's CreationVideo is producing a DVD resource for BBC World, based on qualitative research with viewers from across the globe. The DVD, which includes video footage of depth interviews with viewers, will be used to introduce staff and advertisers to BBC World and its audience.

CreationVideo sent a team of researchers to interview and film 12 viewers in 12 countries - from Brazil to Australia. The footage includes 'day in the life' mini-documentaries, as well as depth interviews filmed in the viewers' homes.

The company provides various video solutions for qualitative research, including web focus groups, vox pops, ethnographic and observational studies. Streaming video clips of the BBC World interviews and mini-documentaries are available on its web site at www.creationvideo.co.uk.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.