US customer measurement and analysis specialist Keynote Systems has bought the GómezPro business unit of Watchfire, which specialises in a heuristics-based approach to benchmarking web site effectiveness. The division will be renamed Keynote WebExcellence.
Keynote Systems says the acquisition underscores the company's commitment to providing customer experience management (CEM) technologies and services. It is Keynote's thirteenth acquisition in a little over five years, and follows the acquisitions of other CEM specialists Enviz, NetRaker and Vividence.
Five research analysts will join Keynote from Watchfire, including Christopher Musto, VP of Research. The new unit will provide the following services:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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