Cross-Cultural Firms Join Forces

Two companies specialising in cross-cultural marketing consultancy have announced a partnership. US-based Made-to-Market will add its experience advising German and American companies to the expertise of London-based IT sector specialist egoboss.

The two will collaborate on joint accounts for a broad range of international marketing and consulting activities, including assistance for companies looking to penetrate new and established markets armed with an in-depth understanding of local language and culture.

NY-based Made-to-Market works with German/American companies seeking to establish and grow their presence in the US and/or in German-speaking countries, while London-based egoboss combines an interactive online portal with in-person consulting services for software and IT companies throughout Europe, the US, and the Middle East.

Yvette Schwerdt, Founder and President of Made-to-Market, says competing successfully in the worldwide market 'does not mean thinking globally, but rather, thinking locally on a global level... We're excited to collaborate with a partner like egoboss, who brings a similar vision to deliver a range of additional services to our clients.' egoboss Founder and President Carl Griffith agrees: 'Like egoboss, Made-to-Market understands the critical need for businesses to optimize their global marketing strategies for local audiences in order to truly achieve local market penetration and success.'

The partners are online at www.madetomarket.com and www.egoboss.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.