Sales Forecasting Tool Simulates Purchase Decision

US market analysis and modeling firm DataMind has announced the inaugural release of its Expected Value Analysis(tm) (EVA) product suite, which it says will give 'any company' the ability to accurately forecast sales.

The EVA suite is comprised of six products: EVA-Demand(tm), EVA-Price(tm), EVA-Advertising(tm), EVA-Design(tm), EVA-Brand(tm), and EVA-Entertainment(tm). EVA gives customers simulated choices reflecting real-world purchase decisions and involving actual cash risks and rewards.

CEO Daniel Rosen says the suite has 'particular applicability for big-ticket products and services for which few, if any, reliable market research tools currently exist'. Rosen says the company has completed a series of validation studies with select corporate partners over the past 12 months, in industries ranging from automotive to CPG manufacturers.

DataMind's web site is at www.datamind.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.