Experian has this week announced the launch of Mosaic Japan, the company's latest consumer classification solution. The system classifies every Japanese household according to 11 main groups and 50 different socio-economic types.
Mosaic Japan uses the Japanese National Census and a range of other statistical datasets to build a unique set of typologies and deliver detailed insight into the structure of Japanese society. Developed over two years with Acton Wins, a Japanese lifestyle data specialist, the new service leverages the same capabilities found in Experian's other global Mosaic solutions, offering international marketers a familiar, standardised consumer segmentation tool.
According to Mark Parise, President of Experian Marketing Services, 'Mosaic Japan provides marketers with detailed consumer and socio-economic insight exclusive to Japan, and can be used in conjunction with Experian's Mosaic Global for cross-border target marketing and international campaigns. Mosaic is a key tool in retail site location and is used by commercial organisations across the world to analyse potential and existing markets for products and services.'
Several social trends have been revealed through the development of Mosaic Japan including:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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