Harmon and Gonier Reunited at TARP

TARP Worldwide, customer experience MR and services provider, has hired industry veteran George Harmon as Senior Vice President directing the research division. Harmon worked alongside Dennis E. Gonier, now CEO of TARP, at Digital Marketing Services (DMS).

Harmon has more than 30 years' experience in marketing research and customer satisfaction measurement. As the founder of research services company ACRS, he managed TelSAM, the world's largest customer satisfaction measurement program. At DMS he was President, helping founder Gonier to pioneer many science-based Internet survey methodologies.

Harmon is a current board member of CASRO, the Council of American Survey Research Organizations, and as part of its Internet Standards committee helped establish initials standards for Internet sampling, permission-based interviewing, and protecting respondent confidentiality.

He has also served as a Founding Fellow of the George H. Gallup International Institute, as an advisor to The University of Texas-Arlington's Master's in Market Research program, and as an advisor to the Congressionally established National Institute for Commodity Promotion Research and Evaluations.

Gonier says the company is 'at a stage where bold moves are critical to establishing our leadership role in the market'. He continues, 'I know we've found the ideal individual to have a strong impact on the strength of our research division and the field of customer experience research.' TARP is expecting significant growth in the next few years.

Harmon comments: 'From the earliest days of my career, I recall TARP's leadership role in defining and measuring service quality. TARP remains the first name in actionable customer experience research, and I'm delighted for the opportunity to build on their rich heritage.'

TARP develops sophisticated economic models to help measure customer satisfaction and loyalty for clients including the White House and federal agencies in addition to Global 2000 companies. It is online at www.tarp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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