TNS Healthcare Partnership with CACI

TNS Healthcare and CACI have today announced a new generation approach for sales force optimisation. It combines TNS' expertise in sales tracking data with CACI's territory optimisation technology to help pharmaceutical companies plan territories.

The treatment behaviour and needs of practices, set alongside the needs of the populations they serve, are key elements in this new approach to sales optimisation. For the first time, says TNS, companies can identify and develop promotional strategies with practices where there is the business potential to increase sales profitably.

CACI's InSite Fieldforce software is already being used in the pharmaceutical industry to automatically optimise and create balanced sales territories. What-if scenarios can be assessed much more rapidly than with traditional methods, and can incorporate with relative ease the impact of factors such as the road network and practice proximities.

Dorothy Knightley, Managing Director, TNS Healthcare said: 'The new partnership agreement with CACI will enable pharmaceutical companies to increase the time spent with the right practices and build those all-important customer relationships.'
TNS is online at www.tns-global.com and CACI is online at www.caci.co.uk

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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