Canadian MR Association Backs Regulation

Canada's Marketing Research and Intelligence Association (MRIA) has given strong support to the government's Federal Accountability Act, as it relates to procurement of public opinion research.

MRIA President Nik Nanos commented 'We fully endorse the government's initiative to strengthen and enhance its procurement process. Our industry has worked with the federal government for many years to improve procurement rules for public opinion research. The result has been better value for Canadians and a better process for our industry.'

MRIA continues to work closely with the government's Public Opinion Research Directorate (PORD), aiming to bring 'greater transparency, rigour, and effectiveness to the research procurement process'.

Recent changes have enhanced the transparency of procurement, reflecting the recommendations of MRIA and its predecessor Associations. They include a requirement that all Government survey projects be registered with MRIA's Canadian Survey Registration System, which tracks registered projects and gives the public access via a toll-free number (1-800-554-9996), to verify their legitimacy.

MRIA allows both individual and company members and has 1,700 of the former and more than 200 of the latter. It is online at www.mria-arim.ca

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.