Rapid Rise for New Lufthansa Marketing Man

Lufthansa German Airlines has appointed Dr. Andreas Bierwirth as its new Marketing Manager, to start 1st September this year. His responsibilities include Customer Analysis and Market Research as well as Ad and Brand Management and others. He will succeed Harald Eisenächer.

Dr Bierwirth, who is 35, will report to Executive Vice-president Marketing & Sales, Thierry Antinori. He was previously MD of Germanwings GmbH, a subsidiary of the Eurowings airline. He studied business administration at the University of Münster, and subsequently worked at the University's Institute for Marketing. In late 2001 he joined Westair GmbH in Dortmund, as Managing Director, and a year later was Deputy Managing Director of Germanwings GmbH - he became MD at the start of 2005.

He has completed commercial pilot training at the Lufthansa Pilot School in Bremen and Tucson AZ / USA. Lufthansa is online at www.lufthansa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.