Omniture European Launch

On-demand web analytics firm Omniture has opened its first European offices in London and Paris, and hired Neil Weston to head up its European operations as VP and General Manager EMEA. Neil Morgan (VP Marketing EMEA), Georges Anidjar (GM, France) and Wolfgang Allisat (Director of Sales, EMEA) complete the new senior team.

Weston joins from Siebel Systems, where he was Senior VP EMEA. Morgan, who will be based in the UK, is also ex-Siebel, while Anidjar worked previously for Epiphany and Allisat joins from Visual Sciences.

The company already has an impressive list of UK, Irish and French clients including Aer Lingus, BT, John Lewis, Microsoft UK, Royal Mail, Thomas Cook, eBay and Voyages-sncf.com.

Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their web sites and other sources. It includes the web analytics solution SiteCatalyst®, which tracks paths taken through sites and drop-out rates, and helps improve profitability.

The company also offers a range of complementary professional services including implementation, consulting and training. Founded in 1996 in the US and with more than 300 employees worldwide, it is online at www.omniture.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.