Ipsos Promotions Support New Structure

Advertising research specialist Ipsos ASI has underlined its recent restructuring into two regional divisions - North America West and North America East - by promoting four senior researchers to leadership roles.

Katie Koval has been promoted to Senior VP of the US Western Region for the copy testing business. She joined the firm in June 2001. Fred Marshall takes the corresponding role for the Eastern Region, after four years with the company. Both have been key players in the rapid growth of the regions.

Mike Weisberger becomes Senior VP of the US Eastern Region for the tracking & equity business. He headed up from Ipsos Insight's Behavioral Tracking division before a recent transfer to Ipsos ASI. Weisberger has more than twenty years experience with the analysis of consumer data.

Steve Wynn has been promoted to Senior VP in the Cincinnati office. He joined Ipsos ASI in December 2001 as a Vice President of copy testing, and took full responsibility for all Ipsos ASI business with one of Ipsos' key clients in September 2004.

Jim Thompson, President & CEO of Ipsos ASI Worldwide, says the promotions 'ensure that our clients are given the priority attention they deserve from senior-level researchers'.

The company is online at www.ipsos-asi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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