Research on UK Researchers

Online agency RSM is once again running its annual 'State of the Industry' survey of UK research professionals, with fieldwork for the fifth wave underway.

Results from the survey will be featured on DRNO when they are published, along with comparisons with the four previous waves. Key results arising from earlier years include concern about declining strike rates and client requirements for a more commercial focus from their suppliers. The survey also asks about expectations for research budgets over the coming year, and has seen these rise and fall.

Participating researchers, clientside and agency, can both donate and win cash prizes, while airing their views on trends and issues affecting the market research industry.

The interview lasts 5-10 minutes and is online here: http://209.213.100.162/webprod/resources/askia004/Askia004.asp?Pass=test2 . RSM itself is on the web at www.rsm1.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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