Doxus Grows Senior Marketing Science Team

Technology and financial services specialist Doxus has appointed Edward B. (Beau) Martin as Senior Marketing Scientist, further enhancing its advanced analytics services.

Martin's expertise includes analytic techniques such as choice-based modeling and optimization, used in areas including branding and positioning, mergers and acquisitions, product design, advertising analysis, and pricing. He worked previously as VP, Strategy and Research, and solutions architect for the leading analytics team at Interbrand.

He graduated first in his class in decision sciences from Georgia State University, and has an undergraduate degree in economics, graduating summa cum laude from Auburn University.

Last year, the company hired Dr. Steven Struhl, previously SVP and Senior Methodologist for Harris Interactive, as Head of its marketing sciences and methodology team.

Theo Downes-Le Guin, a principal at Doxus, comments: 'The combination of these two leading experts provides a level of experience, accomplishment and expertise that is hard to find in the industry today. It's an exciting time for the company as we challenge ourselves to significantly expand the sophistication of analytic services we provide to clients.' The firm is online at www.doxus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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