Invoke Launches Portal for Supplier Side Partners

US research provider Invoke Solutions has launched an online portal, 'MyInvoke', giving the company's research agency partners direct control over designing, delivering and executing research project work.

The MyInvoke Portal combines qual and quant questioning in live Internet sessions with a large targeted audience, and is already being integrated into larger research projects by agencies including Millward Brown and C&R Research.

The portal gives access to all past projects and reporting data as well as a library to store discussion guide templates and best practices. It also enables users to schedule projects and view past waves via a central calendar view; store and track recruitment and screener details for individual participants; prepare discussion guides via a Word®-like interface, or import them directly from Word; and make use of images, Flash files, and video clips via the company's iStudio software.

President and CEO Ben Cesare comments: 'Research partners are a critical part of our business. We are continuing to invest in technology to meet their needs and allow them to deliver Invoke-enabled research solutions to their clients more quickly and efficiently.'

Invoke is on the Web at www.invoke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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