High profile UK agency Nunwood has upgraded its online web portal ‘FIZZ’ and has announced a record month in July. In an industry where the demise of the medium-sized player is much discussed, Nunwood grew revenue 44% in 2005 and in July (’06) made more than £1m in sales for the first time.
FIZZ provides clients with a single centralised information depository - gathering, consolidating, and aggregating data from across the enterprise. Internal information such as marketing documents can be pooled with data fed in by the client’s external service agencies such as research reports, media buying stats, ad trackers and competitor data, regardless of format or platform. The latest upgrade makes content from any primary or secondary source, for example Esmerk, IDC, Strategy Analytics or Ovum, searchable and accessible from one online site.
In addition to indexing and presentation formatting functions, FIZZ has the ability to suggest and connect users with similar interests, based on the content they are interested in within the system. The software was short-listed for the ‘best use of technology in business award’ at the UK’s National Business Awards, sponsored by Orange has already been implemented by leading brands such as Nokia, Royal Mail and Somerfield.
Luke Allen, the firm’s MD of Knowledge Systems, comments: ‘No longer do our users have to manage logins for 15 or 20 websites, they have access to their entire knowledge base from one central place.’
Nunwood’s record month follows an excellent first half of 2006, with 26 new major blue chip clients from across major industry sectors. MD Phil Rushfirth comments: ‘Structuring our business much more around the needs of clients and the introduction of complimentary services such as FIZZ technology, market analytics and film production have really helped to build new and strengthen exiting client partnerships.’
Nunwood is online at www.nunwood.com