Management Change at Nielsen Media

Nielsen Media Research has named Catherine Herkovic as General Manager in charge of its Local Business Unit. She moves from a Senior VP role at the Nielsen Station Index (NSI), and replaces Jack Oken who moves to the role of General Manager, Strategic Measurement Initiatives.

Herkovic, who has more than 22 years' experience in local television measurement, will now be responsible for sales and marketing, production and delivery of data to local clients, product services, information technology and quality assurance for the local business. Both she and Oken report to CEO Susan Whiting and are based in New York.

Herkovic worked at the NSI, Nielsen's local television station measurement service, from 1984, and rose to the position of Senior VP in charge of Sales and Marketing. She started as a research analyst, joined the sales team in New York, then became Group Account Manager in the Northeast. She then spent six years on the west coast in VP roles, before returning to New York to the Senior VP role. She is a graduate of Dowling College, NY.

According to Whiting, Herkovic 'inherits - and indeed helped create - a dynamic organization where electronic measurement of local media is accelerating, the business is growing and where client service and communications have improved significantly. Already, Catherine has strengthened her leadership team and prepared for the implementation of Nielsen's Anytime Anywhere Media Measurement (A2/M2) initiative into additional markets.'

NMR is online at www.nielsenmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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