Coremetrics Director Joins Word Of Mouth Firm

Word of mouth research and promotion specialist Bazaarvoice has appointed Michael Osborne as VP of Sales. He was formerly Director of Client Services at Coremetrics, a web analytics and marketing firm.

Osborne will focus in particular on sales to Top 100 retailers. Before Coremetrics, he worked in sales and engineering positions at Intel, Microsoft, and Trilogy.

Brett Hurt, founder and CEO, says Osborne is 'unparalleled at meeting the complex needs of multichannel retailers', and 'brings the vision, dedication, and expertise necessary to propel Bazaarvoice into its next phase of industry leadership.'

Osborne himself comments: 'The bottom line is simple: ratings and reviews are a must-have for building your business. Bazaarvoice allows companies to quickly and strategically launch a measurable word of mouth marketing program and analyze the customer voice to drive business change. This is a revolutionary value proposition for anyone who does business online, and I'm pleased to play a part in this tectonic marketing shift.'

The company, based in Austin, Texas, is online at www.bazaarvoice.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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