Zwolan Sitting Comfortably Client Side

In the US Tom Zwolan, previously Senior VP at Synovate Motoresearch, has joined reclining chair manufacturer La-Z-Boy Residential in the new role of Director of Consumer Research. Zwolan will report directly to Jennifer Sievertsen, VP of Brand Marketing.

Prior to Synovate, Zwolan was VP of MORPACE International's automotive research group, and held sales and marketing positions with ADP, Inc. He spent the first 15 years of his career at Ford Motor Company. Zwolan received his MBA from the University of Chicago's Graduate School of Business and holds a bachelor of science in marketing from Purdue University in West Lafayette, Ind. He will join La-Z-Boy's headquarters in Monroe, MI.

Commenting on the appointment Sievertsen said: 'The La-Z-Boy brand is our greatest asset and consumers are our most important audience. Tom brings an exceptional background in consumer research to our marketing team that will allow us to further grow the brand by listening to and meeting the demands of consumers.'

La-Z-Boy is North America's largest manufacturer of upholstered furniture and the world's leading producer of reclining chairs. It is online at www.la-z-boy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.