iD Factor Signs Panel Partners

UK-based online fieldwork company The iD Factor has announced a series of deals with local panel providers, giving its clients access to a network of panels in 41 countries on five continents.

The firm's own consumer and B2B panels, including Home of Research and TechTank are now supplemented by millions of new respondents, giving a total of 2m consumers in Europe, 1.4m in Asia and 1.3m in the Americas.

The deals give iD Factor's clients preferential pricing and service, compatible and integrated survey platforms for rapid launch, and quality assurance including questionnaire checking for cultural and linguistic fit, in each of the partner countries.

MD Jon Gumbrell comments: 'Consumer panels are managed best by people who understand the market in which the panelist lives. Our emphasis on strategic partnerships with carefully selected national and regional panel operators will ensure optimal results for our clients.'

The iD Factor is a division of TMN plc (themutual.net plc). Web sites are at www.theidfactor.com and www.tmnplc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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