New IDs for BPRI and StopGap

Two UK firms in and around the MR industry have announced rebrands. B2b researcher BPRI retains its name but launches a new corporate identity, while specialist recruiter StopGap launches three sub-brands under the new name of The SG Group.

StopGap becomes 'The SG Group', comprising three divisions. The name StopGap now applies just to the company's temporary recruitment division, its original focus. The growing side of the business dealing with permanent roles will now be known as RightStop, while, the recently expanded executive search & interim arm will be known as Fitzroy.

[2 logos from site]

StopGap, which also recruits for other marketing functions, is online at www.stopgap.co.uk . Its market research roles on MrWeb can be viewed at www.mrweb.com/ukads/stopgap .

BPRI, part of WPP plc, launches its new corporate identity today (18th September), marking 21 years in business. The London-based b2b specialist says that 'sophisticated marketing has broken through into the b2b sector with corporates needing to engage with influential opinion formers including media, government, the financial community, NGOs and corporate peers.' Stressing its 'ability to engage with very senior managers and directors: the international b2b audiences that others cannot reach', the company says the new logo is correspondingly dynamic, and is designed to communicate forward-thinking and clarity of insight.

The logo was designed by international brand strategy and design consultancy The Partners, whose clients include the likes of Jaguar, NatWest, Wedgwood, Astra Zeneca and the BBC.

BPRI's web site, at www.bprigroup.com , will be re-launched later in September with a 'tease-site' available from today.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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