Angus Reid has recruited former employee Ed Morawski to help lead his new full service agency, with the title of President. Morawski leaves Ipsos North America where he spent more than three years as Senior Vice President in the New York office.

At Ipsos, Morawski worked on pharmaceutical brand equity and brand management research. He was a founding manager of the Ipsos Insight Health division in North America and helped to grow the practice from US$4m to $16m in four years.

Prior to Ipsos, Morawski served in a variety of capacities at the Angus Reid Group in Vancouver, Canada, project managing with a focus on global brand management development. He has a BA in economics from Queen's University in Kingston, Ontario and an MA degree in public policy from the University of British Columbia. Other credits are television appearances providing insight and public opinion commentary, including BBC TV and radio and CBC television, and authoring several white papers.

Angus Reid Strategies Corporation is headquartered in Vancouver, with an office in Calgary. Morawski will be based in a Toronto office which will open shortly on Bloor Street. Offices are also planned for New York and San Francisco. The firm is online at www.angusreidstrategies.com .

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