Arbitron has further postponed its reporting of individual satellite radio channels and HD radio, pending more work to develop standards. It has also announced the inclusion of public and non-commercial radio stations in its local market ratings reports, beginning with the Fall 2006 release.
The company had already revised its launch deadline for reporting of satellite channels, and now says it will not set a firm date but hopes to include the channels at some point in 2007. Problems include how to handle diary entries that could be assigned to either satellite or over-the-air stations: 'As an example', says Brad Feldhaus, the firm's VP Product Management and Client Services, 'we want to test the rules necessary to assign entries such as NFL football, or MLB baseball since these programs are broadcast on both over-the-air radio and satellite.'
Diaries will also include further reminders for diary keepers to record their listening to Internet and satellite radio, while the term 'listening' is redefined as follows:
'any time you can hear a radio station – whether you choose the station or not. You may be listening to a radio on AM, FM, Internet or satellite. Be sure to include all your listening.'
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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