Experian Boosts Analytics Offer

Information giant Experian has launched six new solutions under its Marketing Services unit, to optimise marketers' communications with their best customers and prospects. The six, aimed at 'making insight actionable', include Prospectvue, an advanced, multichannel analysis tool.

The announcement, made at this year's DMA conference, make use of Experian's open-technology platform MarketOne™, its advanced analytic and decision support capabilities, and its extensive information assets, including the Z-24® and b2bBaseTM co-operative databases, lifestyle and summarized automotive and credit data.

Deborah Zuccarini, Group President of Experian Marketing Solutions, says the company emphasized the importance of understanding the role of multichannel insight, at the 2005 show, and move builds on this by 'providing marketers with the tools and expertise they need to make this insight actionable'.

The six are:

• Atlas, a customer database solution for multichannel retailers which also employs technologies from recently acquired ClarityBlue
• An expansion of Experian's Real Time Marketing (RTM) platform to help marketers to validate, score and make offers to tens of thousands of online consumers each day
• Added advanced modeling solutions to Experian's Cooperative Databases leveraging non-transactional data
• A new Online List Fulfillment tool
• The new VeriScore for Financial Services solution, which incorporates advanced modeling techniques for credit screening and emerging consumer targeting
• Increased investments in the firm's consulting practice through the addition of senior experts in strategy, circulation planning and database marketing.

Experian Group Limited is a FTSE-100 company on the London Stock Exchange, with corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. It employs more than 12,500 peopleand has annual sales in excess of $3.1 billion. The Marketing Services division is online at www.experianmarketingservices.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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