Delhi is the latest new location for fast-growing b2b research specialist Kadence, which already has companies in Boston, London, Singapore and Sydney. Kadence Research India launches with a senior team of three directors, headed up by Aman Makkar, who becomes MD.
The new firm is a full-service qual and quant operation, complete with CATI station, and will focus on hard-to-reach Indian business audiences across all sectors. It will also cater for the rapidly growing demand for social research into the Indian population, driven at present by the United Nations and charitable organisations.
Makkar, who joins Kadence from Research Pacific and has nearly 20 years’ experience of research within the Indian market, says Kadence ‘will fill a vital niche by providing full-service and high quality insight into domestic Indian business audiences, by combining knowledge and understanding of the local culture with the advanced technical support and international expertise offered by a global network.’
International CEO Simon Everard says the office will prove valuable for clients wanting to research the Indian market exclusively, or for those who want regional insight in the context of a global campaign.
The Group plans further offices in Hong Kong and Shanghai in 2007. It is online at www.kadence.com