New Leader for Custom Panel Division

InsightExpress has expanded its Media & Custom Panels group with the appointment of Peter Zsamboky, formerly of Ipsos and OTX. This latest hire means the company has doubled of its head count in the past 18 months, to over 100 employees.

Zsamboky, who as Director, Custom Panels will develop a group which includes the InsightPanels virtual team of 'advisors', has more than ten years of MR experience. He joins from OTX Research where he was Director, Media & Entertainment Insights. Prior to this, he was Senior Panel Manager at Ipsos-Direct, managing a multinational team and consulting on panel and sample requirements for the Sales and Project Management arms of Ipsos North America. His earlier career at Ipsos took in B-to-B customer satisfaction work at Ipsos-Insight, and roles in IT, Finance, Sales & Client Service, and Panel Operations, following graduation from the firm's ACE (Accelerated Career Experience) Program.

He is a graduate of the New York Institute of Technology, with an MBA in Marketing and a B.S. in Architectural Technology.

Patrick Healy, Vice-Chairman, says he is confident Zsamboky 'will become an integral member of the InsightExpress team as we continue to grow the company and bring the power, speed, and benefits of online research to the marketplace.'

InsightExpress is headquartered in Stamford, CT, with offices in New York, Los Angeles and San Francisco. Affiliated with General Atlantic LLC, it is on the Web at www.insightexpress.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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