M/A/R/C Promotes Long-serving Leader

M/A/R/C® Research has promoted Betsy Sutherland to Senior Vice President. Sutherland has been with the firm for the past 18 years, working on traditional and CRM research.

Sutherland's experience spans new product forecasting, product performance tracking, product and brand positioning, brand optimization and market segmentation, with a focus on linking projects to business issues. Based in M/A/R/C's Greensboro, NC office, she has worked in categories including financial services, OTC and Rx healthcare, CPG, telecommunications and travel & leisure.

She holds a Master of Marketing Research degree from the University of Georgia and a B.B.A. with Honors from Brenau College.

Merrill Dubrow, President and CEO of M/A/R/C, says Sutherland is 'consistently recognized for her commitment to building dedicated teams, delivering superior service and for creating strong client relationships. Her attitude and sunny disposition continue to be an excellent asset for the Greensboro office.'

M/A/R/C® Research's home page is at www.marcresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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