In the US, InsightExpress has hired Kevin Hill as Vice President, Group Director, Advertising & Media, responsible for the overall management, growth and strategy of this group.
Hill has more than twenty years of experience of advertising and media research. He joins InsightExpress from Modem Media where most recently he was VP, Global Customer Insights Director, leading the agency’s use and development of online market research for campaign targeting, development and tracking. He previously held senior Account Planning and Research positions at both East and West Coast agencies including Bates Worldwide, The Lord Group, Dailey & Associates and Davis, Ball & Colombatto. He is a graduate of the University of Southern California, with a B.A. in English.
Fern Schapiro, Executive VP, Client Service and Marketing, comments: ‘Kevin was a client of ours in both the custom research and Online Media Measurement space. I’m confident that this additional perspective will prove immensely beneficial to our clients in the Advertising & Media sector as well as the company at large.’
The appointment is effective immediately.
InsightExpress is headquartered in Stamford, CT, with offices in New York, Los Angeles and San Francisco. Affiliated with General Atlantic LLC, it is online at www.insightexpress.com