Fewer Americans Dieting, While UK Kids Eat Healthier

US dieting has hit an all-time low, according to The NPD Group's 21st annual 'Eating Patterns in America' report. Meanwhile a survey conducted by food manufacturer, Dairy Crest, reveals that the UK's 7 to 12 year-olds are opting for healthier lunch choices.

Although 60% of US adults say they want to lose around 20lbs, NPD's research shows that the percentage of adults on a diet is at its lowest level for 16 years. In 1990, 35% of women and 26% of men were on a diet: in 2005 the figures dropped to 26% of women and 19% of men.

Yet, despite the reduced number of dieters in the US, regular gym attendance is high. In a poll across 14 countries, a recent TGI survey found that the highest percentage of regular visitors (those visiting at least once a month) is 23% in the US, followed by 18% in Australia and 15% in Britain.

However, keeping fit doesn't necessarily require trips to the gym, and the awareness of the need to exercise is widespread. Across these markets, agreement to the TGI statement 'I do some form of sport or exercise at least once a week', ranges from 52% in Britain to 25% in Ecuador.

Back in Britain, kids are opting for healthier packed lunches. In the survey conducted by Yoplait Dairy Crest's Frubes, 80% of children said they prefer a packed lunch rather than school dinners. The survey also found that over a quarter of kids (26%) complained about soggy sandwiches, which might explain why both school children and their parents are increasingly looking for healthy food options to fill lunchboxes.

Three quarters (76%) of children listed fruit as their most liked food and the item most wanted in their lunch box. Yoghurt was favoured by 46% of respondents, and cereal bars liked by 43%. Bottom of the list came sweets and candy with 31%, and cake bars with 33%.

However, many children felt under pressure to eat healthily. 'This means they feel guilty about eating treats,' commented nutritionist Anita Bean. 'It's important for kids to have a balanced diet and parents should work towards this rather than cutting out less healthy foods altogether.'

NPD and TGI are online at: www.npd.com and www.tgisurveys.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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