Mintel Adds Video

UK research publisher Mintel is to spice up its reports with video from MR specialist Vox Pops International. The new partners say the clips will 'illustrate selected trends identified in the report' and allow subscribers 'to see the consumer perspective for themselves'.

Researchers from both organisations will work together combining quant and qual techniques to add the 'real life consumer video footage', supporting and bringing to life Mintel's insights and consumer analysis. Vox Pop subscribers will have exclusive access to the consumer videos found in the Mintel reports, and can use the videos in presentations.

The first report available with Vox Pops footage will be Green and Ethical Consumers, which contains eight videos of c.2 minutes each featuring interviews with consumers reflecting on some of the key findings. This will be followed by Health and Wellness Tourism, and in March by The British Lifestyles Report, The Retail Review and Health and Beauty Treatments.

'Today's consumer is becoming ever more complex, creating a need for a more sophisticated way of analysing their preferences and lifestyle' comment Mintel CEO Peter Haigh. 'Combining Mintel's proven expertise with the ability to visualise consumer views through Vox Pops will provide a powerful tool in the marketer's armoury.'

Vox Pops' Diane Earnshaw adds: 'We are very excited about working with Mintel to redefine the way companies grasp and share research findings. The videos are essential in a world that feeds on and learns through visual images.'

Vox Pops was established in 1987 and has produced over 3,000 videos – mostly for market research and marketing purposes. The new video content can be purchased and downloaded from www.videolibrary.tv from 28th February 2007. The companies are at www.mintel.com and www.voxpops.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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