Online agency YouGov has announced a 50:50 joint venture with Marketing Week publisher Centaur Media plc. YouGovCentaur will develop specialist panels covering Centaur’s key sectors including marketing, legal, financial services and engineering.
YouGov’s MR expertise and panel building skills will be combined with Centaur’s extensive market access in each sector, and the results offered to clients including Centaur’s existing lists, as both syndicated and customised research.
Centaur publishes weekly, fortnightly, monthly and bi-monthly magazine titles including The Lawyer, Money Marketing and The Engineer, as well as organising conferences, events, summits and exhibitions. It also runs six industry portals providing electronic access to its proprietary information.
The board of the new company will include CEO Nadhim Zahawi, CFO Katherine Lee and Chief Innovations Officer Stephan Shakespeare from YouGov, and CEO Geoffrey Wilmot, MD Business Publishing Tim Potter, and Group Finance Director Mike Lally.
Nadhim Zahawi, Co-founder and Chief Executive of YouGov, says the move is consistent with the firm’s strategy of building on the success of BrandIndex to develop its syndicated research offering. ‘We believe that the high quality syndicated and custom research data we can produce will be highly attractive to our target audiences. Engagement with high quality specialist panels is an essential product and highly valued. By teaming up with Centaur we will be able to tap into their contacts, accelerating the growth we can achieve in these important markets.’
Geoff Wilmot, Chief Executive of Centaur, comments: ‘This is a very exciting development for Centaur that supports our strategy of building high-value information products for our served communities. We are delighted to be working in partnership with YouGov, whose drive and entrepreneurialism mirrors our own. We have already identified two suitable projects for YouGovCentaur in the legal and financial division and we believe the growth prospects for the joint venture are excellent.’
The firms are online at www.yougov.com