European Director for Australian MR Software Firm

Australian-owned MR software firm Insight Marketing Systems has appointed Simon Barker as its European Director, based in its North London office.

Barker will lead the team responsible for the Research Reporter marketing information tool, which was designed to help researchers extract more from their MR resources, and last year won the MRS/ASC Technology Effectiveness Award.

With around 15 years' MR industry experience, Barker was previously MD at Q Research Ltd, prior to which he was Director at Synovate Censydiam.

Chris Forbes, Co-founder of Insight Marketing Systems says: 'Research Reporter's success depends just as much on our people as it does on our technology. Simon has the presence and practical experience to work in partnership with our clients to help them increase the use and awareness of research within their organisations, and increase research team productivity.'

The company, which is headquartered in Melbourne and has offices in Los Angeles, Chicago as well as London, is online at www.insightmarketing.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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