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Jupiter Leaves Orbit as SNL Buys Kagan

April 5 2007

Business intelligence provider SNL Financial has acquired media research and analysis firm, Kagan Research, for an undisclosed sum. The move means the dissolution of year-old partnership JupiterKagan, Inc. - JupiterResearch returns to independence.

Kagan was founded in 1969 and is based in Monterey, CA. It provides proprietary financial data and forecasting for the broadcast TV and radio, cable, satellite, entertainment, wireless communications and programming sectors. The firm's independent expertise and proprietary data and analysis is expected to complement SNL's nous in gathering relevant financial information into a single, accurate, easily accessible database.

SNL will integrate Kagan's analysis into its online information service during the remainder of 2007. SNL President Mike Chinn says the acquisition 'instantly positions us as the foremost source of must-have information on the sector'. Dan Seideman, Director of the firm's Media and Communications group underlines the company's ambitious vision: 'We want every participant in the media and communications industry - investment bankers, research analysts, operating companies, consultants, lawyers, ratings agencies - to depend daily on the combined SNL/Kagan information service. We want to be the first, last and only resource industry professionals need for all financial data related to the sector.'

Kagan's Senior VPs Derek Baine and Robin Flynn say the merger will help make their company's data more accessible than ever – however, the two also reaffirmed their strong commitment to proprietary data and independent financial analysis.

SNL's data serves the energy, banking, financial services, insurance, real estate and media & communications industries. The firm is online at www.SNL.com .

JupiterResearch, sold by Jupitermedia to Kagan Research for $10.1m a year ago (www.mrweb.com/drno/news5349.htm ) will continue its technology and online MR services, including its coverage of search engine marketing. Jupiter's David Schatsky, in his blog this week, said it had been 'a short but very productive marriage... Both companies gained a lot and all parties will benefit from this transaction.' He continues 'The sale enhances Jupiter's fiscal position and allows me and the rest of Jupiter's management team to focus on developing and channeling the growth of Jupiter... The sale won't affect JupiterResearch clients in any way other than giving us a greater opportunity to focus our efforts...'

Jupiter's home page is at www.jupiterresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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