MRA Celebrates Half Century

The USA's Marketing Research Association (MRA) will be commemorating its 50th birthday with an impressive line-up of industry leaders speaking at its annual conference in June.

Speakers include senior personnel from global companies e-Bay, Yahoo!, Dell, Levi and Epson; and from a list of MR agencies such as Lightspeed Research, KDA, Kantar, Nielsen and Leapfrog.

Alongside the speaker programme will be educational seminars approved for Professional Researcher Certification (PRC). Networking events will be provided in the form of speed networking, a cabaret hosted by the Northern California/Pacific Northwest Chapter, and the research industry forum; and will culminate with the MRA's 50th Anniversary Dinner Dance Gala.

The conference is being held at the Hyatt Regency San Francisco from 6-8 June, and the agenda is online at www.mra-net.org/50th.html .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.